SEO press releases are a great way to promote your website and business, and build brand awareness and position yourself as an expert in your field…but they're not the only way.

So, aside from writing and sending out great press releases, how else can you promote yourself online?

1.) Build up a targeted social media presence. To do this, follow leaders in your field, and also follow their followers and send them friend requests.

2.) Regularly interact on social media sites. 

3.) Write excellent blog posts in which you give away great free information. Trust me, this works. It is why I now rank no. 1 or 2 on Google for "press release writer" with twelve million competing sites. If you write vegan cookbooks – give away vegan recipes.  A new one every day or every week.

4.) Invite experts in your field to write guest blog posts for your site. It is unlikely that you will get the superstars in your field to do this, but you can approach other professionals in your field who are up and coming superstars, and of course provide a link back to their site in the blog post that they write for you.

5.) Guest blog for sites like yours. Bloggers are always looking for new, original material. If you are knowledgeable in your field and come up with an interesting angle, you may even get to guest blog for some of the really well known bloggers in your field. Do your research, read their blog, see what other guest bloggers have written, and then make your pitch.  

What are some of your best online self-promotional ideas?