Press releases are much more widely read, and have a much better chance of being picked up by the media, if they are timely and relevant. 

One of the best ways to make them timely and relevant is to take a current news trend or event and tie it in to your press release somehow. 

 1.) The job market. If you have created any kind of internet marketing product which allows people to make money from home or work from home, for instance, you can tie it in to the fact that many people have lost their job or are in fear of losing their jobs, and need to replace lost income. Get some stats on the current unemployment rate or numbers of people laid off in the last year to back it up. 

2.) The real estate market. If you have a product that deals in virtual real estate, for instance, talk about how the real estate market is suffering but virtual real estate market is booming. If you have investment opportunities that offer a better return than real estate, emphasize that. If you have products that could help real estate agents make a sale, or training courses geared at helping real estate agents find jobs in other areas, now’s the time to pitch them. 

3.) The holiday season. Do you have a way for people to save money during the holidays, to earn more money during the holidays, to stay safer on the road during the holidays? I wrote a press release for a client that ran before Thanksgiving; he manufactures trailer hitches which reduce trailer sway. We talked about how more people are on the road during the holidays, hauling trailers, and offered safety tips geared specifically to them.

Can you offer a holiday special on your products and tie it in to the economy – you recognize that money is tight for many people, for instance, so you are offering a super special deal to your customers this year? Do you have any products that can be given as gifts, that help families stay closer together, etc.? 

4.) New Year’s Resolutions. Do you promote or sell fitness products, debt consolidation, weight loss products, stop smoking products, dating sites? …these address most of the items on people’s New Year’s resolution lists.

5.) Travel. People are staying closer to home to save money. Can you steer them towards really good travel bargains? Can you focus on the trendy new "staycation" concept and show them how to enjoy the sights they’ve never seen in their own home state? Can you pitch a mini-vacation package and explain how it’s cheaper than a traditional vacation? 

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