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	<title>Comments on: Biggest Press Release Mistakes</title>
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	<link>http://www.thepressreleasesite.com/biggest-press-release-mistakes.html</link>
	<description>Just another WordPress weblog</description>
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		<title>By: Brad Shorr</title>
		<link>http://www.thepressreleasesite.com/biggest-press-release-mistakes.html/comment-page-1#comment-2756</link>
		<dc:creator>Brad Shorr</dc:creator>
		<pubDate>Sun, 04 Oct 2009 15:22:41 +0000</pubDate>
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		<description>Dana, This is very good advice. My shorter releases almost always do better than the longer ones. Clients often tend to want to cram too many sales messages into press releases - as well as web pages, blog posts, and printed materials. Readers just can&#039;t remember all that stuff!</description>
		<content:encoded><![CDATA[<p>Dana, This is very good advice. My shorter releases almost always do better than the longer ones. Clients often tend to want to cram too many sales messages into press releases &#8211; as well as web pages, blog posts, and printed materials. Readers just can&#8217;t remember all that stuff!</p>
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		<title>By: Dana Willhoit</title>
		<link>http://www.thepressreleasesite.com/biggest-press-release-mistakes.html/comment-page-1#comment-2754</link>
		<dc:creator>Dana Willhoit</dc:creator>
		<pubDate>Sat, 03 Oct 2009 02:51:08 +0000</pubDate>
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		<description>It&#039;s a huge challenge trimming down writing, I know. If you set it aside for a couple of days and then look at it with fresh eyes, you will often see where you can trim the excess.</description>
		<content:encoded><![CDATA[<p>It&#8217;s a huge challenge trimming down writing, I know. If you set it aside for a couple of days and then look at it with fresh eyes, you will often see where you can trim the excess.</p>
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		<title>By: Melody</title>
		<link>http://www.thepressreleasesite.com/biggest-press-release-mistakes.html/comment-page-1#comment-2752</link>
		<dc:creator>Melody</dc:creator>
		<pubDate>Thu, 17 Sep 2009 17:45:55 +0000</pubDate>
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		<description>Great article, Dana! 

I admit I am guilty of #2...my press releases usually end up being 600-700 words.</description>
		<content:encoded><![CDATA[<p>Great article, Dana! </p>
<p>I admit I am guilty of #2&#8230;my press releases usually end up being 600-700 words.</p>
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