I mentioned in my last post that there is one simple trick that you can do to hugely increase the chance that your press release will be picked up by the media, and here it is: Pick up the phone.  If you want great traffic, backlinks, branding, and exposure all over the internet, then online press release distribution sites are a great solution. But if you have a story that genuinely has a newsworthy angle, you need to take things a step further ... Continue reading

  I have updated the list of free press release distribution sites that I use. Some formerly free sites started charging a fee, some were too annoyingly finicky and quirky and buggy so I removed them rather than tear my hair out every time I wanted to submit a press release, and then I found a few new ones to replace old ones that I removed from my list. And if you know of any good free press release sites that are ... Continue reading

 Here is the standard information that press release distribution sites require:

• Company name
• Company URL
• Contact person's name, title, email address, telephone number
• Company physical address
• Photograph of company contact person, or company president, or new product, logo, etc., if desired - not a requirement but nice to have
• A short blurb about the company, 2-4 lines is fine. This can be

Press releases are much more widely read, and have a much better chance of being picked up by the media, if they are timely and relevant.  One of the best ways to make them timely and relevant is to take a current news trend or event and tie it in to your press release somehow.   1.) The job market. If you have created any kind of internet marketing product which allows people to make money from home or work from home, for ... Continue reading

So you own a business, and you would like some press coverage about that business.   When I was a reporter, there were long stretches of time when there was no breaking news at all and I needed to find something to write about, to justify the paycheck and access to free coffee that my bosses grudgingly doled out. And believe me, every business in town would like to be featured or quoted in a positive light in the newspaper.  However, this ... Continue reading

I'll make this post short and sweet:  List Of National Awareness Months What can you do with this list, in your efforts to publicize your own business/product/service? Pick a charity to promote and donate a percentage of your profits to that charity, during that charity's National Awareness Month - breast cancer awareness, Type 1 Diabetes Awareness, etc.  And of course, send out press releases about it, to solicit more donations and drive more sales.  Or - just post ... Continue reading