How Reporters and Editors Pick What Goes In The Paper

So you own a business, and you would like some press coverage about that business.   When I was a reporter, there were long stretches of time when there was no breaking news at all and I needed to find something to write about, to justify the paycheck and access to free coffee that my bosses grudgingly doled out. And believe me, every business in town would like to be featured or quoted in a positive light in the newspaper.  However, this ... Continue reading

List Of National Awareness Months

I'll make this post short and sweet:  List Of National Awareness Months What can you do with this list, in your efforts to publicize your own business/product/service? Pick a charity to promote and donate a percentage of your profits to that charity, during that charity's National Awareness Month - breast cancer awareness, Type 1 Diabetes Awareness, etc.  And of course, send out press releases about it, to solicit more donations and drive more sales.  Or - just post ... Continue reading