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		<title>Why Press Releases Get Rejected</title>
		<link>http://www.thepressreleasesite.com/why-press-releases-get-rejected.html</link>
		<comments>http://www.thepressreleasesite.com/why-press-releases-get-rejected.html#comments</comments>
		<pubDate>Wed, 17 Feb 2010 19:26:37 +0000</pubDate>
		<dc:creator>Dana Willhoit</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thepressreleasesite.com/?p=180</guid>
		<description><![CDATA[A number of clients hire me to rewrite press releases, or write new ones from scratch, after a press release that THEY wrote was rejected by the online press release distribution sites.
And the number one reason those press releases were rejected? They sounded too much like advertisements.
A press release needs to read like a short [...]]]></description>
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		<title>Your Publicity Plan For 2010</title>
		<link>http://www.thepressreleasesite.com/your-publicity-plan-for-2010.html</link>
		<comments>http://www.thepressreleasesite.com/your-publicity-plan-for-2010.html#comments</comments>
		<pubDate>Mon, 04 Jan 2010 17:49:15 +0000</pubDate>
		<dc:creator>Dana Willhoit</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thepressreleasesite.com/?p=176</guid>
		<description><![CDATA[If you&#8217;ve got a small business, product, book, ebook, online course, etc., that you want to publicize, &#160;you don&#8217;t need to spend thousands of dollars a month on a publicist to start getting the word out. The internet has made it easier than ever. And it&#8217;s basically free; all that you have to invest is [...]]]></description>
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		<title>How To Write A Press Release Headline &#8211; Just Get To The Point, Already</title>
		<link>http://www.thepressreleasesite.com/how-to-write-a-press-release-headline-just-get-to-the-point-already.html</link>
		<comments>http://www.thepressreleasesite.com/how-to-write-a-press-release-headline-just-get-to-the-point-already.html#comments</comments>
		<pubDate>Thu, 12 Nov 2009 01:46:07 +0000</pubDate>
		<dc:creator>Dana Willhoit</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thepressreleasesite.com/?p=167</guid>
		<description><![CDATA[When I see the same kind of problem cropping up in my client&#8217;s press releases again and again, I figure that it&#8217;s time to write a blog post about it.&#160;
Frequently, when my clients ask me to edit their press releases, I see headlines which ramble on and on and take too long to get to [...]]]></description>
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		<title>Top 5 Ways I Get New Customers</title>
		<link>http://www.thepressreleasesite.com/top-5-ways-i-get-new-customers.html</link>
		<comments>http://www.thepressreleasesite.com/top-5-ways-i-get-new-customers.html#comments</comments>
		<pubDate>Sat, 03 Oct 2009 02:56:06 +0000</pubDate>
		<dc:creator>Dana Willhoit</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thepressreleasesite.com/?p=165</guid>
		<description><![CDATA[1.) Word of mouth &#8211; clients refer me to their friends. So remember to be nice to your existing clients, people! They are gold!&#160;
2.) Twitter. Twitter is the awesomeness for networking and finding a new base of clientele!
3.) The Warrior Forum &#8211; a wonderful site for internet marketers. Tons of great free information there. www.warriorforum.com. [...]]]></description>
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		<title>Biggest Press Release Mistakes</title>
		<link>http://www.thepressreleasesite.com/biggest-press-release-mistakes.html</link>
		<comments>http://www.thepressreleasesite.com/biggest-press-release-mistakes.html#comments</comments>
		<pubDate>Thu, 17 Sep 2009 14:18:15 +0000</pubDate>
		<dc:creator>Dana Willhoit</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thepressreleasesite.com/?p=162</guid>
		<description><![CDATA[&#160;When clients ask me to edit their press releases, there are some common problems that I see. Sometimes these will get the press release rejected by press release distribution sites, &#160;sometimes they will just make the press release read really poorly and will be a turnoff to visitors. I was a newspaper reporter for eons [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Which Free Press Release Sites Have Staying Power?</title>
		<link>http://www.thepressreleasesite.com/which-free-press-release-sites-have-staying-power.html</link>
		<comments>http://www.thepressreleasesite.com/which-free-press-release-sites-have-staying-power.html#comments</comments>
		<pubDate>Mon, 10 Aug 2009 15:31:34 +0000</pubDate>
		<dc:creator>Dana Willhoit</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thepressreleasesite.com/?p=160</guid>
		<description><![CDATA[&#160;I have a list of free press release distribution sites that I like. One of the services that I offer clients is to submit their press release to all of the sites on my list, for $40. When I do this, what I have found is that for the first week or two, the first [...]]]></description>
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		<title>How To Use Press Releases As Social Proof</title>
		<link>http://www.thepressreleasesite.com/how-to-use-press-releases-as-social-proof.html</link>
		<comments>http://www.thepressreleasesite.com/how-to-use-press-releases-as-social-proof.html#comments</comments>
		<pubDate>Sun, 12 Jul 2009 13:13:06 +0000</pubDate>
		<dc:creator>Dana Willhoit</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thepressreleasesite.com/?p=158</guid>
		<description><![CDATA[If you are in business for yourself online, it is especially important that you understand the concept of social proof.&#160; When you are an online business, most visitors to your websites see you as as unknown entitiy, hiding behnd the anonymity of the internet, which makes them anxious. What if they give you their hard [...]]]></description>
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		<title>When Not To Use A Press Release</title>
		<link>http://www.thepressreleasesite.com/when-not-to-use-a-press-release.html</link>
		<comments>http://www.thepressreleasesite.com/when-not-to-use-a-press-release.html#comments</comments>
		<pubDate>Tue, 07 Jul 2009 01:03:04 +0000</pubDate>
		<dc:creator>Dana Willhoit</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thepressreleasesite.com/?p=156</guid>
		<description><![CDATA[&#160;My goal is to help my clients. Most of the time, I do this by writing press releases and doing social media marketing with the goal of promoting their website all over the internets, and making sure that their website is fueled by that all important Google Juice.
However every once in a while this is [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>How To Write A Press Release &#8211; focus, please</title>
		<link>http://www.thepressreleasesite.com/how-to-write-a-press-release-focus-please.html</link>
		<comments>http://www.thepressreleasesite.com/how-to-write-a-press-release-focus-please.html#comments</comments>
		<pubDate>Sun, 14 Jun 2009 14:42:44 +0000</pubDate>
		<dc:creator>Dana Willhoit</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thepressreleasesite.com/?p=154</guid>
		<description><![CDATA[I&#8217;m going to keep this post short and sweet &#8211; just the way a press release should be. &#160;
Fairly often, when my clients send me a proposed press release that they want rewritten, they are so excited about their business/new idea/upcoming event/announcement that they cram about 20 different ideas into their press release. This makes [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>5 Ways To Supercharge Your Press Release</title>
		<link>http://www.thepressreleasesite.com/5-ways-to-supercharge-your-press-release.html</link>
		<comments>http://www.thepressreleasesite.com/5-ways-to-supercharge-your-press-release.html#comments</comments>
		<pubDate>Sun, 17 May 2009 14:06:08 +0000</pubDate>
		<dc:creator>Dana Willhoit</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thepressreleasesite.com/?p=152</guid>
		<description><![CDATA[&#160;




Here&#8217;s what I find drives press releases to the top of search engine placement and also gets them read:
            1.) Put your keyword phrase in the headline, in the first sentence, and once or twice more in the body. But ESPECIALLY the headline.&#160;
  [...]]]></description>
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