Comments on: Here’s Why Your Press Release Was Rejected

By: associationjam.org

associationjam.org — Fri, 15 May 2009 18:41:21 +0000

Here’s Why Your Press Release Was Rejected…

If you’ve submitted a press release to PRWeb or PRNewswire for distribution and had it rejected, faulty grammar or excessive length may not be the reason for rejection, so much as the way you’ve presented the information in your press release….

By: Technogati

Technogati — Sun, 10 May 2009 07:27:20 +0000

Thanks.
Really worthy tips.

By: Jim Rodante

Jim Rodante — Mon, 04 May 2009 14:42:10 +0000

Hi Dana,

As a marketing copywriter, but not a PR expert, this is great advice. For us ad copywriters (I can only speak for myself but, many experience this dilemma) to switch gears and not “sell”, is not always easy to do, and I have no problem admitting it.

Seeing as I’m writing a press release for a friend who is putting on a major church event next month, this information is excellent. I just read back my rough draft and, you guessed it, it’s a sales pitch! The word “you” is used about 8 times .

Thanks for sharing advice Dana, talk to you…

Best,

Jim Rodante
Copy Editor (my day job)
Crestron
http://www.crestron.com

By: Claire Celsi

Claire Celsi — Sat, 25 Apr 2009 13:46:13 +0000

Dana: Right on! I was just teaching this to my students at Drake the other day. I told them their biggest job as public relations professionals would not be writing news releases, it would be knowing how to say no to a boss/client that wants them to write a bunch of crap masquerading as a news release. If the news release could be used to write ad copy, then it’s ad copy. If it tells a story and has a hard news angle and a hook, then it’s a news release.

Love your new site. Congratulations on the new office!

Claire