Your headline is one of the most important parts of your press release, because if the headline is boring, or vague and confusing, people have no reason to read any further.
Your headline needs to convey excitement and immediacy and immediately draw people into your press release. It needs to contain a strong action verb and it must sum up, in a dozen words or so, what your press release is all about.
And it needs to read like a headline on a newspaper story.
“Award-winning Reporter Launches New Press Release Writing Service”, for example. Or “Personal Trainer Releases New Series of Flat-Abs-Now Videos”, or “New Study Reveals Link Between Vaccines And Autism”.
Here are a list of action verbs to use in your press release headline:
Joins Forces With
Is Recognized For
Prevents (illness, major disaster, etc.)
Is Presented With