Your headline is one of the most important parts of your press release, because if the headline is boring, or vague and confusing, people have no reason to read any further.

Your headline needs to convey excitement and immediacy and immediately draw people into your press release. It needs to contain a strong action verb and it must sum up, in a dozen words or so, what your press release is all about.

And it needs to read like a headline on a newspaper story. 

“Award-winning Reporter Launches New Press Release Writing Service”, for example.  Or “Personal Trainer Releases New Series of Flat-Abs-Now Videos”, or “New Study Reveals Link Between Vaccines And Autism”.  

One of the best ways to get an idea of what press release headlines should look like is to go to www.prweb.com and look through the headlines of the latest press releases they have posted.

Here are a list of action verbs to use in your press release headline


Announces

Appoints

Unveils

Reveals

Presents

Launches 

Promotes

Hosts

Upgrades

Expands

Provides

Introduces

Debuts

Offers

Improves

Selects

Reports

Supports

Joins Forces With

Unveils

Names

Is Recognized For

Invited To

Prevents (illness, major disaster, etc.) 

Recognizes

Awards

Is Presented With

Opens

Features

Reports

Honors

Visits