1.)  Do some keyword research to see what keywords people are searching for to find products or services like yours. Make sure that the keywords that you choose have a decent search volume; at least a few thousand searches a months is a good target.  Put your best keyword in your headline.  https://adwords.google.com/select/KeywordToolExternal is a great tool for keyword research. Example – if people are looking to lose love handles and you have released a video on how to do just that – find out how many searches are done monthly for phrases like "how do I lose love handles" or "get rid of love handles", etc. Make a list of good keyword phrases and use half a dozen of the best ones in your press release. 

2.) Include what is referred to as a "call to action" in your press release. "Those seeking more information about Annie's All Natural Dog biscuits, or wishing to purchase them, may visit (your website link here)"  I try to get a link to the website near the top of the press release and again at the end. 

3.) Read the press releases on PRWeb and PRNewswire and Businesswire to get an idea of how a press release should be written, how long it should be, what the headline should look like, etc.

4.) Statistics show that press releases that are sent out on weekdays get more clickthrough then those sent out on weekends, generally. 

5.) If you can afford to, pay extra for services like PRWeb and PRNewswire and Businesswire, where they let you embed video and/or pictures, and let you use anchor text in the body of your press release.

Oh, and freebie tip no. 6 – hire me to write your press release. And also hire me to fill up your website with SEO web content, and to write articles for Ezinearticles and Goarticles. You're welcome! 

Like this post? Subscribe to my RSS feed and get loads more!