Since I specialize in online publicity, every press release that I write links to someone’s website. I always check out the websites that I am going to be linking too. Most of the time, they are well designed and professional in appearance. However, a certain percentage of my clients have websites that look as if they were designed by their fifth grade kid for a class project. Ugly design with massive blocks of text, garish colors, blocks of text overlapping each other because the website was not designed to work well in different browsers…or terrible grammar, misspellings, incorrect punctuation all over the place…
Now, when I write a press release and distribute it online, the goal is to send more people to your website, and to help your website rank better in the search engines so that more people find you. But a few of my clients have websites that are so poorly designed that they should be hiding them, not advertising them. Yes, I always (nicely) let a client know if I see significant problems on their website. Some of them fix it, most don’t.
The biggest problem with sending a stream of traffic to a poorly designed website is that the people who are coming to your site don’t know you, and THIS is the first impression you are showing them. You are showing them that you can’t spell, can’t write, and can’t afford a decent web designer. I personally wouldn’t trust anyone with such a shoddy website with my business, and neither should you.
A decent website doesn’t have to cost a fortune. For anywhere from a few hundred to a thousand dollars you can have an attractive, professional looking website. If you need website content written for you, I charge $50 per page of website content up to about 250-words, and there are plenty of other good website writers out there. It’s a one-time investment that pays off. And there is no point in hiring me as a press release writer, paying me to write that press release, paying me to distribute it online….until you have a website that is worth sending people to.